BIC RAZOR CONCEPTS
BIC shavers are a brand that has a low share of voice in the grooming space and has delivered inconsistent messaging. Our ideas needed to clearly communicate anti-clogging technology but to earn attention we need to find a culturally relevant way to position the product and bring it to life. One concept came to the forefront: “All shave. No clog”. The concept centered around a dynamic celebrity duo who shave side-by-side in shower stalls and playfully banter about the benefits of the Easy Rinse razor. (Doner CX produced the final creative)
PRODUCED VIDEOS
ORIGINAL CONCEPTS
CREDITS
Original Concepts by Media.Monks: Paulina Schipke, Brynn Chapmann, Richard Levitt, Falk Eumman
Final Creative: Doner CX