DESIGN IS IN THE DETAILS CAMPAIGN

The difference between good work and great work come down to those agonizing details. Understanding this, Adobe set out to celebrate what designers regularly agonize over: Each brush stroke, every cloned pixel, and all of the carefully selected fonts. To do this we featured original work from artists around the world that showed how the new tools in Adobe Creative Cloud helped designers focus on what really matters. The details. We created an email campaign, a Pinterest contest, and direct mail piece.

CREDITS
Client: Adobe
Agency: G2
Executive Creative Director: Lotus Child
Copywriter: Shannon O'Malley
Art Director: Paulina Schipke
Artists: Ari Weinkle, Jarek Kubicki, and Graham Peace