LINKEDIN SK23 OPENING VIDEOS

SK23 was the first in-person global event that LinkedIn was hosting since the pandemic. This was their chance to reconnect with colleagues, share insights and wins over the last year. They asked us to help create their two opening videos as well as their customer case study video. Each video had its own challenges. Both opening videos utilized a lot of UGC content that varied in quality and variety. We sifted through the rubble to find the hidden gems and to create compelling stories that showed impact. For the global case studies we had very little time and needed to provide guardrails for our partners overseas. In order to do that we created guidelines and questionnaires so that we could capture the stories and footage needed, while maintaining consistency throughout.

CREDITS
Client: LinkedIn
Agency: Media Monks
Copy: Amir Friedlander and Wendy Cloherty
Design: Stephanie Lachowicz, Lesley Foster and Paulina Schipke
Creative Lead: Walter Kuhn, Brad Jacobson