ROYAL BANK OF CANADA BRANDING

RBC wanted to appeal to millennial audiences and change candidates' perceptions that RBC is an extremely traditional and stodgy bank. We worked closely with RBC to create their new employer brand, and used focus groups to narrow down both concepts and messaging. We developed brand guidelines, built a custom image library, and produced 8 employee videos.

CREDITS
Client: Royal Bank of Canada
Agency: TMP Worldwide
Creative Director: Michele Anderhous
Senior Art Director: Paulina Schipke
Senior Art Director: Veronica Escobedo
Senior Copywriter: Amber Bakeberg
Senior Copywriter: Faron Greenfield