THE WORLD'S FIRST PET CONDOM

The San Francisco SPCA came to our agency with one simple ask, educate people on spaying and neutering their pets. What many Americans don’t realize is that 4 million unwanted cats and dogs are euthanized each year. That’s 1,866 animals every day in California alone. It’s an epidemic that can only be solved by getting more dog and cat owners to fix their pets. But how did the SF SPCA get people to understand the importance of getting their pet fixed, without being preachy? By creating the world’s first pet condom.  

Ultimately, the SF SPCA pet condom campaign was picked up by 20+ websites (like the Huffington Post, Tosh.0, MSN, AdWeek, etc.), became the #1 trending topic on Reddit, and garnered over 30,000+ site visits.

CREDITS
Client: SF SPCA
Agency: Geometry Global
Chief Creative Officer/North America: Bruce Henderson
Executive Creative Director: Lotus Child/John Munyan
Art Director: Karen Farrell, Courtney Cochrane (ACD), Paulina Schipke
Copywriter: Carrie Duick and Joe Gatti (ACD)
Editor: Paul Jarolimekproner
Owner/Engineer M Squared Audio: Mark Pitchford